Verizon faced aggressive price-based competition in Southern California and needed a market-specific campaign that created value beyond price alone.
Verizon Wireless / Integrated Campaign · Digital · OOH
More SoCal Campaign
A fully integrated Southern California campaign spanning digital banners, billboards, bus shelters, and a social-content microsite.
Worked collaboratively across teams, leading the online banner execution as the digital entry point into a broader regional campaign and social experience.
An integrated system across banners, OOH, transit, and a MoreSoCal microsite that aggregated posts using #MoreSoCal to turn paid touchpoints into community participation.
A cohesive presence across digital and physical media, with the social microsite extending campaign participation beyond paid placements.
