A high-volume performance marketing operation needed distinctive packaging and product creative for hundreds of brands without sacrificing speed, consistency, or conversion focus.
Performance Marketing Brands / Creative Operations · Brand Systems · CRO
Skincare + Nutra Brand Systems
Scalable brand and production systems supporting hundreds of skincare and nutraceutical brands—connecting packaging craft with CRO, CRM, and performance-marketing insight.
Built modular design systems for labels and product imagery, established repeatable production workflows, and partnered across creative, CRM, and campaign teams to prioritize high-impact work.
A scalable system for developing packaging, product renders, ads, landing pages, and lifecycle campaign assets—paired with structured A/B testing across the customer journey.
Supported faster creative development at portfolio scale while using conversion-rate and CPA signals to guide iteration, improve campaign performance, and inform the next round of tests.