High home-improvement costs made residents hesitant to participate, even with a valuable state energy rebate available.
Southern California Edison / Integrated Campaign · Content · Digital
Energy Upgrade California
A multichannel awareness campaign for state energy rebates—microsite, direct mail, testimonial films, contractor materials, door hangers, and a Beverly Hills window installation.
Translate a complex utility program into a human story, coordinating direct, out-of-home, digital, contractor, and testimonial touchpoints.
An integrated awareness platform spanning a microsite, direct mail, educational and testimonial videos, contractor kits, door hangers, brochures, signage, window displays, and banners.
The collaborative campaign exceeded the client’s consumer-reach expectations while giving contractors a clearer toolset for program education.
Campaign films
Education through real customer stories.
Testimonial content gave contractors a credible, human way to explain the program and its benefits.
