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Independent + Small Business / Identity · Logo · Print

Identity Collection

A cross-category collection of identity systems built around one memorable idea, extended through marks, typography, and practical applications.

Identity Collection — Independent + Small Business
01 / Problem

Different ventures needed compact identities capable of signaling personality and purpose immediately.

02 / Approach

Find one memorable idea for each brand, then extend it through typography, marks, and practical applications.

03 / Solution

A collection of identity systems, marks, and business-card applications across varied categories.

04 / Outcome

Distinctive visual foundations designed to remain recognizable across everyday brand touchpoints.