Mazda needed to reverse underperformance in its Certified Pre-Owned division and give customers and dealers a stronger reason to engage.
Mazda / Campaign System · Brand Refresh · Retail
Certified Pre-Owned Program
A ground-up repositioning of Mazda's Certified Pre-Owned program connecting customer messaging, dealer adoption, retail environments, and digital execution.
Rebrand the program from the ground up, aligning customer messaging, dealer adoption, retail environments, events, and digital touchpoints around one scalable system.
An integrated CPO platform spanning brochures, auto-show collateral, dealer materials, retail environments, and website banners.
The launch delivered Mazda’s best-ever month for CPO sales, enrolled dealers, active dealers, and certified inventory.
First-month results
Business impact following the rebrand and integrated rollout.
