New vehicle launches needed press materials that made technical information feel premium and newsworthy.
Hyundai / Editorial · Packaging · Launch
Vehicle Press Kits
Premium editorial and packaging systems that translated dense vehicle information into distinctive launch materials for automotive media.
Use editorial pacing, vehicle-specific visual cues, and tactile presentation to elevate the information experience.
A series of launch press kits for Tucson and Sonata with coordinated exterior and interior systems.
Distinctive launch materials that organized dense content while reinforcing each vehicle’s identity.
