The existing Owner Website had a dated, cluttered layout that placed too much information on one page. Navigation required multiple clicks, and the experience was not responsive across devices.
Hyundai / Digital Experience · UX/UI
Owners Website
A one-page concept redesign of Hyundai's Owner Website built around a less-is-more principle—one focused section at a time, without distractions.
Studied one-page patterns used in apps and games, then designed responsively around progressive disclosure so each section earns attention before the next appears.
A scrolling experience with sliding content and section navigation that reduces page count and clicks while supporting profile customization, slideshows, social integration, and sharing.
The concept demonstrated how a simplified single-page experience could reduce bandwidth, decrease navigation friction, and encourage owners to personalize MyHyundai.com.
