Chase Ink offered cash back on every purchase, but a crowded competitive category made it difficult for the benefit to stand out.
Chase Ink / Digital Advertising · Motion
Ink Business Banners
Five animated banner concepts for Chase Ink business credit cards, communicating a simple way to earn rewards on everyday business purchases.
Focused on clarity and visual differentiation, using concise messaging and Flash animation to make the reward mechanics engaging and immediately understandable.
Five cohesive banner concepts—three for Ink Plus and two for Ink Cash—each distinguishing the rewards message while maintaining one campaign identity.
A flexible digital system that positioned Ink as a smart, simple rewards choice across high-volume placements.