The opportunity here was to enahnce the UX from the existing Owner's Website and make it a responsive design.
This one-page concept proposed reflects a full redesign of the current site layout. This less-is-more approach provides the owner with all the information they need, but does so, one section at a time, with no distractions. The scrolling navigation and sliding content not only allows them to access more with minimal clicks, but also reduces the number of pages and bandwidth. It’s because of this that “one-page” has become the defi nitive design for increasingly popular platforms like apps and video games. By limiting user wear-out, it also makes them more likely to personalize their MyHyundai.com experience. This site makes it simple for the proud owner to customize their profile pic, create slideshows, and even share news about their Hyundai by seamlessly connecting to their social media accounts.
Copywriter: Peter Estermann
The Chase Ink has two business credit cards that the smart way to make business purchases, as it gives cash back on every purchase. We were tasked to create a concepts that communicated that this is a simple way to earn rewards for your business purchases and make it stand apart from the competitive cards in this group.
These were a total of 5 banners proposed—3 are for the Ink Plus card and 2 are for the Ink Cash card.
Not all credit cards are equal, so Chase wanted to promote their array of personal credit cards that offer different rewards to fit different people's lifestyles along with signup bonuses.
Integrated Marketing Campaign
• Online Media Banners
• OOH: Billboards, Bus Shelters
The Southern California wireless market was under attack and Verizon was faced with tough competition strictly based on price. Rauxa was challenged to develop a multichannel area-specific campaign that positioned Verizon as the best choice for Southern Californians.
This was a fully integrated project and was very collaborative with multiple teams to bring this campaign to life. You'll see online banners, billboards, bus shelters and a MoreSoCal microsite that aggregated any social media posts that included #MoreSoCal. My role was primarily on the creation of the online banners.
I was given the opportunity to create a window mural at Ink Agency's new office space, to help give a visual break from these clear glass office windows. The theme was the blues—they have an office called Picasso and an office called Elvis. I create the Picasso one and one of my other talented designer friend, Avo, created the Elvis mural to fit the theme.
Integrated Direct Marketing
• Direct Mail
• Educational/Testimonial Videos
• Door Hangers
• Yard Signs
• Window Display
Due to the high cost of home improvements, many residents hesitate to complete their goals. But thanks to a generous state rebate program, they'll be rewarded for their proactive efforts in saving energy. Southern California Edison along with Energy Upgrade California asked us to help raise awareness about this program.
We were able to reach residents directly at home as well as out of home. Along with mailers, door hangers, we also created educational kits that included videos that explained the program and even provided testimonials from actual customers for contractors to provide to their customers.
We continued to expand the messaging by creating a window displays in Beverly Hills and digital banners that drove prospects to a microsite with all of the program details.
The EUC branding and advertising campaign was a collaborative effort of our creative team. It was a highly successful campaign and we reached out to more consumers than the client had expected.
• Print Ad
Electronic waste is a big environmental problem and Southern California Edison wants to help. They have a program to recycle your old unused refrigerator for free, give you a rebate—all while you get to feel good about helping your environment.
Integrated Direct Marketing
• Landing Page
I was contracted to help refresh their new look and feel. This proposed concept helps to drive enrollment for health insurance targeting seniors with a new bolder and much colorful look to help increase some of the engagement experience. A few direct mail packages along with an landing page were part of the task.
The last time this site was updated was years ago, so our task was to refresh the enrollment site and to create a more engaging experience with lots of testimonial videos and quotes from real customers who can vouch for SCAN Healthcare services.
This pro-bono project was a redesign of their previous site. Our task was to take the massive amount of information and turn it into an engaging and modern website. A few other goals were to:
• Activate new members
• Allow easy access to current news
and events to members.
• Add visual data so members can now
track their efforts
• Integrating social media outlets.
• Create a CMS so they can easy update
• Make it mobile friendly
We designed the site to work on Drupal so that the owner could have a CMS to manage their content. We managed to create a mega menu system that separated 57 sections into fewer links and got users the information that they needed. We made sure that our design was responsive for portable devices and desktop browsers.
This design is currently in the works with the development team and should launch sometime in 2014.
Fly and drive promotion with Southwest Rapid Rewards and Alamo.
It’s easy to lose track of your reward program goals. This DM helps reminds Rapid Reward members what they need to maintain or get to the next tier status to continue reaping the reward benefits.
Trees work hard at providing benefits for everyone, but they can't grow and survive on their on in the Big Apple.
The Million Trees NYC brand are advocates of helping NYC become greener with trees to help improve the environment and people's psychological health.—they asked to help to increase awareness. One of the challenges was to create something that could break through the noise, lights and distractions of NYC.
To reach out to New Yorkers, you have to speak their language—with their attitude and their actions. We create voices for trees that behaved like a New Yorker and the city was our stage. The campaign lived in the streets, parks, and in their faces, along with print and social mediums to engage with people.
Copywriters: Emily Ozan, Donna Young
To help boost sales in the Certified Pre-Owned division, we rebranded the CPO program from the ground up.
First Month Results:
· 967 sales, BEST EVER Mazda CPO sales, beat YOY by 563 units or 239%,
beat MOM by 437 units or 183%
· BEST EVER number of CPO Enrolled dealers @ 475, up 100% YOY
· BEST EVER number of CPO Active dealers @ 207, up 130% YOY
· BEST EVER CPO inventory @ 1,698, up 86% YOY
Promotional posters of Kawasaki team riders:
A collection of email layouts that I've recently done.
A collection of work that I've done in the past. Real, not real, completed, works in progress, and etc.
A logo can't tell the whole story of who and what your brand is, but it it can be like a window to the soul of your brand. It can show your commitment, enthusiasm, and spirit—all in which helps to build brand equity.